iTunes brand disappearing: Apple has terminated another app

Apple’s classic iTunes Movie Trailers app for iOS is changing addresses. After more than a decade, the content of the site, where people can follow movie trailers, previews and movie theater showtimes, will be available in the Apple TV app.

Movie trailers will be streamed in the Apple TV app

Apple has not made an official statement that iTunes movie trailers will be moved to the Apple TV platform, but the banner “The new address of iTunes Movie Trailers, Apple TV app” has started to appear both on the iTunes Movie Trailers site and in Apple’s iOS and tvOS apps. In addition, the new section published by the latest trailers in the Apple TV application has been opened to some users.

Not updated for a long time

After all, the iTunes movie trailers app, which hasn’t been updated for five years, will soon be available on its new platform with a new name. The iTunes Movie Trailer site contains interface elements that don’t match Apple’s modern web design. Apple’s discontinuation is part of a strategy to gradually remove the iTunes brand from users’ lives and consolidate all video content into one place.