Mark Gurman, one of the experienced technology editors, made striking statements about Apple in his latest Power On newsletter published in Bloomberg. Gurman said that Apple engineers have been working on a search engine for a long time, and that this search engine, coded as “Pegasus”, has also been tested in some services. However, although Apple’s search engine is ready, it is not published. In fact, there is no such plan at the moment.
In fact, rumors that Apple is developing its own search engine have been talked about for a long time. However, there has been no concrete development on the issue to date. It seems that the statement made by Mark Gurman will be recorded as the newest of these. Because it is not a big secret that Apple trusts Google very much in terms of its search engine. In addition, signing an agreement with Google will bring an additional $8 billion into Apple’s coffers every year.
You may even have used Pegasus on the App Store
According to information obtained, Apple’s search engine, codenamed Pegasus, reached users as a preview in the past through services such as the App Store, Apple TV, Maps, Apple News and Spotlight. In this process, Apple actually tested some features of the search engine. However, it is not clear when all this happened and what kind of experience the users had. Because the company never announced that such a process took place.
According to Mark Gurman’s statement, the search engine is a new source of income for Apple, although it is not essential. Of course, there is also the issue of being a rival to Google. It is not known whether Apple will one day offer its own search engine to all users, but it is an undeniable fact that such a move will make a big impact in the technology world. In addition, the search engine leverage that Apple will hold may also increase the $8 billion commission paid by Google. After all, Apple will have a good reason to bargain.
What was discussed in the past?
The history of claims that Apple has developed a search engine dates back to 2015. The allegations made at that time were that the company was looking for employees for the search engine called “Apple Search”. However, there was no development in the subsequent period. Until 2020, that is. News sources such as Reuters and Financial Times stated that Apple’s search engine is ready in 2020. However, the fact that Apple received regular income from Google caused this search engine to remain “unnecessary”.
Now all this seems to be behind us. According to Mark Gurman, there are two options. Apple could use its search engine move as leverage to earn more commission from Google. Or, despite everything, Apple launches its own search engine and becomes a rival to Google. According to Gurman, Apple publishing its own search engine will provide the company with as much revenue as it generates from the Apple Watch group. All of this will become clear in the coming period.
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