Is Apple developing its own search engine?

Apple’s struggle to not be dependent on foreign sources since the days of Steve Jobs is admirable. The processors he developed based on ARM are making a mark on the industry today and are dragging the industry after him. Their own operating systems have also been giving life to phones, computers and smart watches for years.

Apple may be developing a search engine

Robert Scoble, one of the important names in the technology industry and close to Apple, made an interesting claim. Apple, which is expected to make important statements about rich reality at the WWDC 2022 conference, may also surprise on the side of the search engine.

Scoble’s search engine He said he was working on it. There is currently no information on how or how this will happen. Except for the Apple operating system and some applications, it releases users to third-party applications. However, experimenting with a search engine requires a great deal of effort.

Apple previously wanted to get rid of Google addiction in the map service, but Apple Maps was the subject of criticism for a while due to major errors. As a result of the large investments made, Apple Maps has risen to an important position today.

When it comes to search engine, the dominant factor is of course Google and it doesn’t seem like it will give up easily. Apple will have to distance its users from Google in the first place. Using its own search engine by default on iOS and macOS systems can contribute greatly to this.

However, aside from cutting off the billions of dollars paid by Google for using the search engine, it is also worth managing the search engine ecosystem and facing many regulators. It is a question of whether Apple will undertake such a burden.