Apple is known to have been working on the iPhone 17 series for a while, and new leaks suggest that a special model called ‘iPhone 17 Ultra’ can replace the Pro Max model. Although it is known that Apple has played with the idea of ​​bringing Ultra brand to iPhones in the past years, these plans have never been implemented. However, new supply chain reports and leaked information show that this may change this year.

Apple can call the most powerful iPhone model as ultra

According to leaks, Apple plans to devote the iPhone 17 series to a different segmentation. According to sources, this year can be offered four different models: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Ultra.

The new “Ultra” model will offer a few significant differences compared to the iPhone 17 Pro:

• A smaller Dynamic Island: It is stated that the current Dynamic Island size will be reduced and this feature will only be presented in the ultra model.

• Vapor Chamber Cooling System: The new model is said to have an advanced cooling system that prevents heating, but this feature is said to be only in the ultra model.

• Larger battery: It is claimed that the ultra model will have a thicker body compared to the Pro model and this will be supported by a larger battery.

In addition, Apple Analyst Jeff PU argues that the ultra model will come with 12 GB of RAM and that this upgrade will only be on pro and ultra models. Previously, the analyst Ming-Chi Kuo said that the iPhone 17 Ultra could have three 48 MP cameras, but this claim has not yet been clear.

Apple’s ultra move can support the new price strategy

Apple positions models such as MacBook Air and iPad Air as light and user -friendly options, while the Pro models offer more professional users as premium options. The “Ultra” brand is used in the top models such as Apple Watch Ultra and M3 Ultra processor.

If the iPhone 17 is really coming, Apple’s approach to the top segment model may change and can be positioned as a more privileged model instead of the standard Pro Max. It can also be a move that supports this new pricing strategy and can make it possible to offer the most powerful iPhone model with a higher price tag.

Apple’s iPhone launch this year is expected to be held in September as usual. If the ultra model is really released, it can be the beginning of a new era for Apple’s flagship smartphone series.