Apple introduced the iPhone 14 models with its promotion the other day. The most striking detail in the promotion was the separation of standard models and Pro versions from each other in terms of both design and equipment. According to the allegations, Apple plans to increase this scissors even more in the coming years.
With the iPhone 15, the scissors between the models will open
Analyst Ming-Chi Kuo stated that the iPhone models to be released in 2023 will be separated from each other with much clearer lines. According to Ming-Chi, in addition to the standard and Pro models, the iPhone 15 Pro and iPhone 15 Pro Max models will be different from each other.
For the first time in its history, Apple switched to a new processor in Pro models, while in standard models, it came up with an updated version of the processor introduced last year. Experts believe that Apple will continue this policy. The company will thus make the Pro models more attractive to customers.
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I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP.— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
Pre-orders for iPhone 14 models also show that Apple’s policy is successful. In this process, Apple has received the most pre-orders from the Pro models. It is stated that both Pro models account for 85 percent of all pre-orders. The iPhone 14 Plus, on the other hand, covers only 5 percent of orders.
In the coming years, Apple will go one step further and make differences between the iPhone 15 Pro and iPhone 15 Pro Max models other than size. Planning to make more profit from its products, Apple also aims to appeal to more people by increasing the difference between its products.
There is no clear information yet on what distinctions the company will make between the models. However, Apple will definitely bring new features to make its high-end models more attractive. The ‘Dynamic Island’ offered by the company on the iPhone 14 Pro models is a good example in this regard.
It seems that we will see many different iPhone models in the near future. So what do you think about Apple’s increasing the gap between iPhone models? You can share your views with us in the comments section.
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