Apple introduced the iPhone 14 models last week. Offering 4 different versions, the company stands out with its Pro models and targets users who want a large screen with the Plus version. At the same time, the iPhone 14 Plus, which stands out with its battery performance, seems to have failed to meet expectations so far.
iPhone 14 Plus faces extremely low order numbers
With September 9, Apple opened new iPhone models for pre-order in most regions. After the elapsed time, information about the orders of new smartphones began to come. According to Apple analyst Ming-Chi Kuo, the iPhone 14 and iPhone 14 Plus models may be out of class with the number of orders.
Kuo states that this strategy of Apple, which has opened the gap between the Pro and standard models, does not hold for now. On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max models have performed slightly better than their predecessors so far.
Delivery waiting times exceeding 4 weeks for Pro models are proof of good demand. Apple may increase production numbers for iPhone 14 Pro models according to increasing demand. On the other hand, it has been talked about that the US manufacturer may reduce orders for the iPhone 14 and iPhone 14 Plus.
Kuo emphasized that the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than the third-generation iPhone SE and iPhone 13 mini. Due to low demand, Apple stopped orders for both the third generation iPhone SE and iPhone 13 mini in the first half of 2022.
If demand for the two standard models does not increase, Apple may cancel orders for the iPhone 14 and iPhone 14 Plus as of November. The iPhone 14 and iPhone 14 Plus are expected to be in stores on the launch dates. This is proof of the low interest shown in smartphones. Indicating that the pre-order results, especially for the iPhone 14 Plus, were quite unsuccessful, Kuo said that Apple’s segmentation strategy was unsuccessful.
With the iPhone 14 models, Apple opened the difference between the standard and Pro versions. Pro models, which stand out in terms of both design and performance, seem to overshadow the standard versions. So what do you think about Apple’s model strategy? You can share your views with us in the comments section.
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