Super Bowl, one of the leading sports organizations in the United States, hosted many cryptocurrency exchange advertisements. With the effect of the Super Bowl, an increase was observed in the downloads of crypto applications that attracted attention.
Super Bowl Positively Affected Crypto App Downloads
We can say that the Super Bowl was marked by the advertisements of cryptocurrency exchanges this year. According to the information obtained, with the effect of the Super Bowl, crypto money application downloads increased by 280 percent.
In particular, Coinbase experienced the biggest increase. On February 13, Coinbase was downloaded 309 percent more than the previous week, while on February 14, there was a 289 percent increase in downloads.
In addition, eToro’s downloads were 132 percent more downloaded than the previous week. Likewise, the increase in FTX saw 130 percent.
Also to remind you, Coinbase, After the Super Bowl ad, the site crashed due to congestion. Despite this collapse, the crypto exchange managed to rise to the second most popular application in the United States App Store.
Finally, Coinbase’s app rose from 186th to 2nd place in the US App Store after the Super Bowl screenings. Similarly, Blockfolio of FTX, one of the leading crypto asset trading platforms, and investment app eToro also rose in the rankings.
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