Intel spoke harshly about AMD’s processor naming!

Intel accused AMD of deliberately “misleading” customers by using its Zen 2 architecture in some of its latest Ryzen 7000 series mobile processors. Intel focuses heavily on AMD’s Ryzen 5 7520U mobile processor in its now-removed presentation to system integrators. The company has focused on the confusing and somewhat misleading naming of this processor.

According to Intel, AMD is misleading customers

AMD introduced a new naming scheme for the Ryzen 7000 series last year; The first digit indicated the model year, the second digit indicated the segment, and the third digit indicated the architecture. However, this obviously creates serious confusion for uninvolved users. For example, someone without sufficient knowledge will think at first glance that the Ryzen 5 7520U processor is a mid-range processor from AMD’s last generation. However, the Ryzen 5 7520U is actually based on AMD’s older Zen 2 architecture, not the company’s latest Zen 4 architecture.

Intel said in its presentation: “The Ryzen 5 7520U is built on the legacy Zen 2 architecture released in 2019! AMD’s legacy architecture is hiding in plain sight!” he states. Intel also includes a slide that very clearly compares AMD’s processor naming to selling “snake oil,” a phrase used to describe deceptive marketing.

“The bottom of the pot is black, yours is darker than me”

Intel’s slide presentation is a harsh attack on AMD like we haven’t seen in years, but it’s frankly quite difficult to disagree with some of the points Intel makes here. AMD’s naming scheme is clearly designed to mislead consumers into thinking they’re getting the latest CPUs in a laptop, as most people won’t even realize what the 2 in 7520U actually means.

On the other hand, Intel is not so innocent either. When Intel launched the Core i9 11900K in 2021, it reduced the number of 10 cores in the 10900K to only eight. This confusing move came after years of Intel using the 14nm, 14nm+ and 14nm++ naming schemes. Intel eventually abandoned process node naming altogether in 2021, choosing to call its third-generation 10nm chips “Intel 7”, making it appear more competitive next to AMD’s products based on TSMC’s 7nm node. Intel recently released 14th Generation desktop processors, which look like an overclocked version of the 13th Generation processors.