Intel, which is going through a financially difficult period, is preparing to change the naming of its processors. The hardware giant has announced that the 14th Generation Meteor Lake series will come with a new branding plan. According to this decision, “Core Ultra” will now be used instead of “Core i”.
Core Ultra 5 to replace Intel Core i5
Intel, one of the key brands in the technology world, plans to abandon the classic processor naming. With the new brand scheme, Ultra will be preferred instead of names such as i3, i5, i7 and i9. The new naming is expected to debut with Meteor Lake.
The company hasn’t provided details yet, but its implementation in the 14th Gen seems to get mixed reactions. It is stated that the first model of the new brand scheme will come with the name “Core Ultra 5 1003H”. This model would normally be a member of the Core i5 family.
Intel Global Communications Director Bernard Fernandes confirmed that they are working on brand changes in preparation for the launch of Meteor Lake processors. However, he did not directly refer to the “Ultra Core” brand in the tweet he shared.
Industry experts, on the other hand, have mixed comments on the subject. Semiconductor market analyst Dylan Patel, for example, said the rebranding would not relieve Intel’s frustrations and would be a “very narrow-minded move”.
He also said that even many people who are not familiar with the computer world are familiar with the names Core i7 and i5. “As many people say, the i5 and i7 brands are known and recognized. Changing these will have a negative impact on the company,” he said.
So, what do you guys think about the Intel Meteor Lake renaming? You can share your views with us in the comments section.
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