There is a significant increase in renewed iPhone sales in the last period. Compared to the report of Counterpoint Research, Apple reached a 56 %stake in the renewed smartphone market and showed a 5 %growth compared to last year.
Interestingly, the market share in the phone market has grown 3 %, so users have started to prefer more and more renewed iPhone.
Users are heading for renewed phones due to prices
The biggest reason for this is the prices. The demand is so high that the average sales price of the renewed iPhones is 445 dollars in 2023 in global, while in 2024 to $ 394. Inflation and increasing life costs direct consumers to more affordable options, while the other critical factor is the long -lasting performance of iPhones.
Although the iPhone 16 series brings innovations, the old models are still sufficient for many users. Even devices for iPhone 11 Pro Max are still a strong option to perform basic functions.
Long -term update supplement on iPhones is also a major factor
Apple’s long -term update supplement also promotes the preference of old phones. For example, the iPhone 11 is expected to continue to receive updates up to 2026.
On the other hand, things are a bit different in the Android world. While the Google Pixel series offers a seven -year update supplement, the newly announced program of Qualcomm will provide update up to eight years. But with these several brands, the boundaries and all the producers are at the initiative.
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