The main advertising strategy of social media platforms such as Facebook and Instagram is to collect the data of users’ interests and use them to suggest advertisements that may be of interest to users. In fact, Meta (then Facebook) founder Mark Zuckerberg, who played a part in the Cambridge Analytica scandal just because of this data, even went to court.
Under heavy pressure from European Union officials, Meta will give users the right to choose whether or not to collect this data. However, users who do not want the data to be collected must live in European Union countries and have a really good reason.
Unfortunately, this option will not come to our country.
According to information obtained by The Wall Street Journal from sources close to Meta, Meta, which is threatened with heavy penalties by EU regulators, will unexpectedly be able to choose whether this ad data is collected from them or not. But of course, turning off this feature will not be that easy. Meta officials, who hide even the simplest account deletion or freezing options among dozens of tabs, are preparing to cause difficulties for users who want to turn off this data collection option.
According to the allegations, Meta will only offer this feature to users living in EU countries, and a valid reason must be provided for the feature to be turned off. Unfortunately, users who apply to this system, which will not be made available in our country, will have to fill out a complaint form, and on the form, users will have to clearly state exactly for what reasons they requested the feature to be turned off. The data of users who cannot convince Meta employees will continue to be collected.
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