Instagram could not achieve the success it expected with the IGTV platform, which it launched in 2018 as a competitor to TikTok and YouTube. By the beginning of 2020, the app had been downloaded by only 7 million of Instagram users out of more than one billion. Eventually, IGTV videos started being relegated to the discover page, so there was no reason to download a separate IGTV app.
While the application is still available in the application stores, an important statement came from Meta, the umbrella company of Instagram, today. The company announced in its blog post that it will now focus on hosting all videos in its main application, improving and simplifying the video experience. Following these statements, it was shared that IGTV’s support would be terminated.
Ads on IGTV are coming to Reels
IGTV, which was officially announced that it will no longer receive any updates, was actually not getting any updates. When the application is examined today, when this statement came, it seems that it was last updated in August 2021. So Meta has officially severed its ties with the separate app that it stopped thinking about a long time ago.
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