
Instagram’s president Adam Mosser says that the button will not show the number of dislikes, but will contribute to the comment ranking. In a way, it will function similar to the negative voting button in Reddit.
Objective to improve the quality of comments
Mosser explains why the new button will be commissioned: “This button provides people a special way to tell people that they do not feel good about a particular interpretation. We hope that it will help make Instagram comments more friendly.”
In summary, Instagram’s aim is to improve the quality of comments. For now, the feature tested by a small user group will be presented to a wider audience in the future if positive results are obtained.