In order to compete more seriously with TikTok, Instagram took a step back, which turned the home page view to full screen and started tests with a closed group. The harsh reaction of users was unexpected.
Instagram is back
The full-screen viewing experience, which the TikTok platform has been using by default for a long time, has actually been an important step. While new experiences like Instagram Reels go full screen, the changes on the original home screen are rejected by the user.
The most popular news source among young people: Instagram
The full-screen home page view, which started testing last month by Instagram, was also rejected. As a result of the reactions, it was announced that the tests were canceled. Users were not satisfied with the change of texts and menu buttons with full screen.
In addition to the full screen change, the addition of more recommended content and Reels videos to the user home page has also been shelved. Both of these elements bothered users. Apart from that, it was stated that the plan to add more recommended content to the Facebook main stream continues.
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