Instagram subscriptions help creators increase revenue, while also providing other features that make the app more attractive than its current rival, TikTok.
Instagram subscriptions were announced by Meta CEO Mark Zuckerberg. Creators will have a place on their profile for subscriber-only content, posting exclusive reels videos for subscribers, and posting paid posts that only subscribers can access.
By offering exclusive content and experiences, the Instagram subscription system will enable creators to earn money and be closer to their most engaged followers.
What does the Instagram subscription system bring?
- Subscriber chats
- Special posts and reels videos
- Private tab in profile
Subscriber chats, powered by Messenger, can be created directly from the creator’s inbox or story and automatically terminated after 24 hours. So creators can strike the balance and decide when and how to engage with subscribers. Subscriber chats are supported for up to 30 people, so creators can connect and gather subscribers.
Content that comes to life on creators’ profiles is an important way to attract new subscribers and maintain the community. Instagram offers exclusive content as posts or reels so subscribers can join comments and come to your profile to enjoy the content you create for them.
The dedicated tab in the user profile is the place for everything subscription-related, from exclusive content to recording subscriber-only live videos to sharing private posts and reels videos.
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