Instagram may be preparing for a big change that will excite users who love short videos. It is claimed that the company is considering to turn the reals videos into an independent platform by separating their reals videos from the main application. This move aims to improve the user experience. So what’s the reason for this change? Here are the details…
Meta is working on a separate application for Reels
Meta is thinking of making Instagram Reels an independent application to further increase the interest in short video format. According to The Information, Instagram President Adam Mosser discussed this project with employees within the company.
This initiative, which is the code name “Project Ray ,, aims to offer better video suggestions, especially for new and existing users in the USA. It is also among the planned innovations to extend the reals content up to three minutes.
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Instagram currently offers photos, stories and reals videos on a single platform. However, many users think that the application is increasingly complex and has lost its identity to be a photo -sharing platform. The transformation of Reels into an independent application can help Instagram return to its roots.
Meta wants to get a stronger position in the market by taking advantage of Tiktok’s uncertain future. The company announced last month Tiktok’s video editing application Capcut, which will rival Capcut. It is also known that it makes great payments to encourage content producers to share special content for Reels.
If Reels turns into an independent application, Instagram can simplify the user experience and create a more special space for reals content producers. However, this new application will be met by users.
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