Instagram is testing the full-screen video experience in the main stream

Instagram is testing a new feature. The social media platform is experimenting with full-screen videos with specific users to ‘bring video more front and center’. Also, more recommended accounts will start showing up in the main stream.

Full screen experience

TikTok’s full screen video experience is now being tested on Instagram as well. Instagram head Adam Mosseri announced that they are starting to test showing full-screen photos and videos in the Home feed as they think it will give users an ‘immersive’ viewing experience.

Instagram also follow on main stream It will start showing more suggestions from accounts that haven’t been verified. It was stated by the platform that the experience of recommended accounts, which users will begin to show based on what they like, can be personalized and factors such as followed accounts and how often the app is used will be taken into account in account recommendations.