Instagram is testing pinned posts feature

The feature, currently only available in testing to some Instagram users, allows users to pin certain posts at the top of their profile grid.

Highlighting individual Instagram posts at the top of the profile, such as tweets pinned on Twitter or pinned videos on TikTok, helps creators will allow followers to draw attention to content without having to scroll down past posts to find it.

Might be a new ad space

Instagram already allows users to highlight their stories above their profile grid, and creators often use this feature to organize popular content like Q&A, resources, highlights, and more. they use for.

If pinned posts pass the testing phase, we can say that it could be a new type of digital advertising space for popular users working with brands to create trending and sponsored content.