The Reels feature, which Instagram plagiarized from TikTok, is currently the platform’s biggest breadwinner. There are thousands of people who become influencers just by sharing Reels. But the Reels editor was a somewhat complex tool to use before that.
With the new update that Instagram will bring, it will now become much easier to use the Reels editor. In other words, we can say that in a way, everyone will have the potential to become an influencer more easily. So what are the new features coming to the Reels editor?
New design that makes it easier to use the Instagram Reels editor
Reels creators who want to go viral on Instagram and attract massive audiences will be able to check out the top sounds and hashtags with what Meta calls a “trends target” and access this tab from the dashboard.
You will be able to see how many times other people have used a song and add the audio to your own Reels or save it for later. This will also help creators understand what’s popular on Reels at a given time so they can capitalize on trends. It’s pretty easy for TikTok creators to spot what’s trending in this app, so this is an important update for Instagram.
Instagram will update its Reels insights page to give creators a more detailed idea of how their videos are performing. You’ll be able to view total watch time and average watch time to better understand how viewers are interacting with each Reels, beyond the number of views.
If most viewers seem to drop out at a certain point in a video, this can help creators learn what their audience is less interested in seeing and make adjustments to future Reels videos. You will also receive notifications showing people who started following you from a particular Reels. So if you’re saying, ‘I’m going to be an Instagram content producer and get sponsorships and work my way through,’ now is the time.
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