One of the world’s largest social media platforms, Instagram aims to increase the experience of its users with the innovations it works on. In line with this goal, the platform, which has focused on the Reels feature in recent years, is expanding the scope of this feature.
Instagram videos shorter than 15 minutes will now be shared as Reels
It was among the news that Instagram has been working on new regulations for videos and Reels posts for a while. The platform clarified this issue today. According to the statement, new video posts shorter than 15 minutes will now be shared as Reels.
Instagram has actually been experimenting with this feature for a few weeks. The feature, which has been approved by the test drive, will be distributed to all users in the coming days. The platform explains the core idea of the change as “part of Instagram’s efforts to deliver a more immersive and full-screen experience.”
In recent years, Instagram has made a name for itself with its efforts to extend the duration of videos. The company, which first extended the duration of the reels and then made it full screen, can now eliminate the video complexity with this move. For longer videos, IG TV will keep its place on the platform. So much so that the platform has increased the duration of Stories in the past months.
The company, which wants to increase the in-platform experience of its users, plans to pave the way for shopping via DM. On the other hand, Instagram is testing the popular locations feature on Maps so that users can discover popular tagged locations around them.
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