Meta is adding a number of new tools to Reels as part of its efforts to keep up with TikTok. Updates include new editing features, longer video duration, and the ability to add Reels videos to Facebook. The changes seem to be made to strengthen Meta’s hand in competition with TikTok.
Mark Zuckerberg has already often stated that they want to attract younger users who are increasingly spending their time on TikTok rather than Instagram and Facebook. It’s clear that he values Reels as much as stories.
In line with this framework, Reels on Instagram will gain new features similar to those long used in Stories, including polls, emoji, and quizzes.
The app also brings new editing tools to give creators more flexibility in the types of videos they can create on the Instagram app. Specifically, creators will be able to import their own audio so they can add audio from other videos to their Reels videos.
Instagram is also adding templates to make its videos easier to interpret. Finally, the length of Reels videos increases to 90 seconds.
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