Instagram, which has become more and more like TikTok with new features it introduces, comes up with new news every day. It turns out that the giant social media platform will now make a new move that its users will not like.
It has been announced that the revenues of Facebook, which operates under Meta in the past months, have decreased for the first time. For this reason, the giant company started to look for ways to earn more money. The information that has emerged now has shown that another move has been made in this context. Accordingly, we will now see more ads on Instagram.
Ads coming to ‘discover’ and ‘profile’ sections
The platform, which has more than 1 billion users worldwide, has decided to allow businesses in the application to add ads to the ‘Discover’ section. In fact, while browsing through the posts in this section, we came across advertisements. However, the new decision means that we will also see ads on the home page of the ‘Discover’ tab.
For example, in the image above, we see that there is an advertisement that takes up a very large part of the page. It stands out that the ad says ‘Sponsored’ under the account it belongs to, and the ‘Get More Information’ option at the bottom of the post.
As if that wasn’t enough, the platform started testing to add ads elsewhere. According to Instagram, we will now encounter advertisements in the ‘Profile’ section. In other words, while browsing the photos on someone’s profile, ads will appear in the stream. While the platform states that these ads will be shown on ‘non-child, public profiles’, it says it is added for certain users in the US to earn money.
Ads on Facebook are also on the rise.
Meta will also allow us to see more ads on Facebook. The company has started testing the ads we’ll see in ‘Reels’ videos on Facebook. These ads will appear when a video is completed. In other words, an ad will be shown once in a while before the video starts again. According to the company, users will have the ability to skip ads that last between 4 and 10 seconds. When the ad is over or over, the video will start again.
It is unclear whether such an application will be on Instagram. We hope that we will not see this on Instagram, which attracts great attention with its short video format. Because such advertisements can get on the nerves of users watching ‘Reels’ videos on Instagram.
The company’s new decisions came after an ad-free Instagram application emerged recently. The application called OG Instagram allowed users to use Instagram without ads. The app was removed after its rapid popularity. Meta also said that this practice violated the company’s policies and that the necessary action would be taken.
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