A horror game announced a month ago, entered the radar of the world-famous furniture company Ikea and reached the level of being sued. Why did a giant company like Ikea want to sue a small, indie game?
You can actually see the answer in the headline of the news. Let’s take a look at the video of this indie horror game The Store is Closed, its tagline, and why Ikea took the action.
Ikea: The name ‘The Store is Closed’ harms our brand
The name of the game is ‘The Store is Closed’, that is, ‘The Store is Closed’. The building of the store where the game takes place is dark blue, the brand name on the store is also yellow and all capital letters. As you can see in a nutshell, it’s an Ikea replica.
The game, whose video was released 1 month ago, is currently being developed as an independent production on Kickstarter. However, it is likely that after this move by Ikea, the development of the game will be terminated, because the global furniture giant says that the name of the game harms their brand, and they state that they will sue if it continues to be developed in this way.
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