South Korea-based multinational automotive company Hyundai Motor has announced that it will be the first automaker to enter the community-based NFT market.
Hyundai Motor shared a short video introducing the “Metamobility Universe”, the NFT universe reflecting the “Metamobility” concept announced at CES 2022, via its Twitter account.
Hyundai’s NFT Move
Hyundai announced that it is collaborating with the Meta Kongz NFT project to create a limited collection of NFTs that will be released in May 2022.
The company will release 30 limited edition ‘Hyundai x Meta Kongz’ NFTs on April 20. Hyundai Motor plans to continue expanding the NFT universe, channeling proceeds to project management and community members.
On April 15, the company opened its NFT Discord and Twitter channels. The official NFT website will launch in May, allowing Hyundai Motor to interact with community members and provide real-time updates on the asset value of NFTs.
Speaking on the subject, Thomas Schemera, Hyundai Motor’s Head of Global Marketing and Head of Customer Experience Division, said;
“The Hyundai NFT Universe will expand the Hyundai brand experience in an entirely new way, particularly with the MZ generation, and further strengthen our commitment to innovation in both the real world and the metaverse. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’.”
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