South Korea-based automobile giant Hyundai is mostly known for its vehicles and robots. However, the company has been doing impressive work in the textile industry for the last three years. The company, which has created a clothing collection called “Re:Style”, has been producing clothes for the last 3 years using old materials from automobiles. Hyundai is now here with the Re:Style 2021 collection.
The automotive giant designed the clothes produced from old materials in automobiles in collaboration with the fashion houses L’Eclaireur and Boontheshop. Hyundai, which created 12 models as a result of the studies, launched these products through the same fashion houses. So, what kind of clothes are in Hyundai’s private collection?
This year, seat belts and airbags were used.
Hyundai’s Re:Style 2021 collection focuses more on sportswear. In this context, products such as tracksuits, sweatshirts, jackets and shorts appeared as part of this special collection. In the statements made about Hyundai’s clothing collection, it was stated that seat belts and airbag residues were used for these products.
Statements about Hyundai’s Re:Style 2021 collection were made by the company’s global marketing director, Thomas Schemera. Expressing that one of Hyundai’s brand visions is to progress for humanity, Schemera stated that they once again showed their commitment to this vision with Re:Style 2021. Stating that they showed how to reuse leftover and old materials in a practical way with the Re:Style collection, Thomas Schemera emphasized that they wanted this project to inspire young people.
For those wondering; The clothes that Hyundai produces from leftover materials will be sold in limited numbers. The prices of the products vary between 65 euros and 160 euros, according to the data on L’Eclaireur’s website. . .
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