Huobi Global launched its new brand strategy by revealing the name change and global expansion roadmap.
Huobi Global’s new advisory board member, Justin Sun, said earlier this month that he plans to move the company’s headquarters to the Caribbean. Expansion plans were signaled that day. With the name change, Huobi will create a service area in the Caribbean region as part of its global expansion.
Huobi Announces Roadmap
Leading virtual asset exchange Huobi Global recently announced the platform’s revamped branding strategy.
Houbi Global has announced that the company will be rebranded as “Huobi”. It also shared its global expansion roadmap following its acquisition by About Capital Buyout Fund last month.
After the rebrand, Huobi will work to strengthen its brand and fully embed HT’s key strategic features. Second, at the core of its business strategy, Huobi will continue to explore high-quality projects in the market through HT voting for listings.
Huobi will also increase its investments in Southeast Asia, Europe and other regions that offer strong growth potential for its user base. To scale up with its expansion, Huobi will explore pursuing strategic mergers and acquisitions. It will also focus on recruiting world-class talent in blockchain and virtual assets.
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