What if instead of buying every new iPhone model Apple released, you bought the same amount of Apple stock? A post circulating on Twitter (X) claims that hundreds of millions of dollars could be made with such a strategy, but according to TechCrunch writer Haet Jan Kamps, the math is wrong, but the basic logic is correct.
The original post states: “If you had purchased Apple stock worth the value of every new iPhone model Apple has released since 2007, you would have turned $17,000 into $367 million. Tim Cook will never tell you that.”
Kamps says that even if you had spent $20,000 on Apple shares when the first iPhone rumors spread, you would have at best $1.5 million today.
Here is the correct calculation
So what is the correct calculation? If you bought a top-of-the-line model every time Apple released a new iPhone, you’d spend about $16,000, or $20,000 when you factor in inflation.
According to Kamps’ calculations, if you had invested the same amount in Apple shares instead of buying one iPhone at a time, you would have about $147,000 today, or a profit of around $131,000.