There is a serious artificial intelligence storm going on today. Although hundreds of artificial intelligence tools are being developed to increase employee productivity, consumers in general are not interested in using artificial intelligence in their daily lives, especially when it comes to online shopping.
A report by Storyblok claims that nearly four in five consumers (85%) are not interested in using AI to help them with purchasing decisions.
Although consumers are not very interested in the use of artificial intelligence, the technology now plays an important role in creating the content that consumers see. Almost two-thirds (64%) of marketers say they use AI for general digital content. Three in five people say they would not be more likely to buy if presented with an AI recommendation, while nearly one in five (17%) say they would be less likely to buy.
The study also highlights other areas where consumers lag behind: A majority (43%) place the most value on a company’s website. Mobile apps (34%) and social media accounts (16%) are valued less.
Despite the clear preference for web pages over app experiences, seven in 10 consumers say they do most of their shopping via smartphone, highlighting the importance of having a mobile-optimized site.
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