Best SEO companies in UK will research your competitors, find traffic-driving keywords, build quality backlinks, rank tracking, and on-page & tech SEO. Search Engine Optimization in English, and SEO, can be summarized as optimization studies to ensure that internet users reach the most efficient results in certain search results. However, just one definition is not enough to do SEO. It does not end by applying it only once, and with the help of an experienced seo agency in London, it is now very important for websites to create vital resources.
The easiest way to find something on the internet, where there are billions of websites and trillions of different content, is to use search engines like Google. As a matter of fact, the results corresponding to a single search and the websites that generate these results are in competition with each other. It is recommended that every site that wants to stand out in this competition should take SEO service and perform optimization work.
What is SEO in this content, how is it done; What tools can you use for keyword analysis, how to identify competitors and how to do competitive analysis, what are the technical regulations regarding site analysis and on-site SEO and off-site SEO concepts, most importantly, why does it make sense to get professional SEO services to realize them? We tried to explain them all as simply as possible.
What is SEO?
SEO (Search Engine Optimization) is the general name of optimization studies to increase the visibility, traffic and various interactions of a website from search engines. SEO, which includes many concepts from the writing of the content to the publication, from the design of the site to the opening speed and user experience, is actually a business process. It does not end by applying it only once, it is now very important for websites to create vital resources.
How is SEO done?
- Step #1: Determine the type of website in question
- Step #2: Perform technical analysis of the site
- Step # 4: On-site and off-site SEO studies
- Step #5: Other sites in the same category that provide similar types of service, that is, direct and indirect competitors are analyzed
- Step #6: Competitors receive high traffic , the common topics targeted by the site are determined
- Step #7: Keyword analysis is done, pages with the highest search volume and content are prepared
- Step #8: Pages determined as a result of both competitive analysis and keywords and the content is published
- Step #9: The organic traffic targets of the site in the process are checked with tools such as Analytics, Search Console or SEMRush, ahrefs provided by search engines such as Google
- Step #10: SEO the process continues It tries to increase its traffic by maintaining the organic traffic targeted by the site with past or future improvements.
Since SEO is a process that includes more than one technical and content process, it is quite difficult and tiring to complete the above steps even on a basic level website. Because writing content or entering product descriptions and images on an e-commerce site and ensuring that this page receives organic traffic are actually separate issues.
In order for a web page to be available to users, the content on that page must answer the questions that the majority of people wonder about, and must have as much original content in its own language and field as possible. In addition, the page with this content should open as fast as possible and should not cause a bad user experience due to advertisements or other in-site plugins.
There are many support tools available today that facilitate the entire SEO process. For example, Google Analytics to track site traffic and especially organic traffic, Google Search Console to monitor only organic traffic, and Google Keyword Planner are these tools. Apart from that, third-party services such as ahrefs, SEMRush and similar, which are widely accepted in the industry, offer the chance for more detailed technical analysis and content analysis. The use of all these tools with the support of experts can be shown as the key point in saving time and money in the SEO process.
What is done within the scope of SEO service?
Although it may seem like a costly option to get professional SEO services, the lost traffic and time in the scenario without this support will pay off in the long run. As part of a standard SEO service, starting from the technical analysis of the website in question, every detail that will make the content and pages more visible is handled, and these are included in the business plan to show effective results.
On the other hand, getting professional SEO service enables the core team working for websites to focus on the main job, and the effort put into that job brings results more easily. It facilitates the blending of professional services with many experiences in the SEO process, which is essentially a competitive business.
Although the steps we explained in the previous title within the scope of SEO service change according to the general purpose of the site and the situation in the sector in which it competes, the desired result is the same. When you consider the sites that care about SEO work today, you can see that SEO service has become a big industry.
SEO Keyword Analysis:
Keyword or keyword with its popular English equivalent in the industry; It can be defined as the words or “phrases” that users mostly prefer while expressing their curiosity to reach a result. In addition, keywords are formed as a result of millions of searches. In other words, they are short descriptions that will reflect the collective consciousness of millions of users. For this reason, it is very important to prepare the content by considering the selection of the right keywords.
In addition, when choosing keywords, evaluating which competitor’s content or page ranks high, by considering the scope of technical analysis and content of this competitor page; It will increase the traffic potential and competitiveness of the page and content to be prepared.
Another important point in keyword analysis is to be able to make choices to avoid content conflict. Preparing different pages for different keywords that have the same meaning, same or very similar results can cause overlapping of those pages and reduce their potential traffic. For example, instead of preparing two different content for two different words such as “What is SEO” and “What does SEO mean”, a single content using these words will give better results.
The Google Trends tool is one of the free tools that you can create keywords for. As a matter of fact, since the Google Trends tool shows the search density, not the monthly average number of searches for words, it leaves the job to the estimation abilities. Instead, tools that are widely accepted in the industry can be preferred.
Competitor Analysis:
As we mentioned at the beginning of the article, SEO is essentially a competitive process. In order for a page and content to gain high traffic, it must stand out from its competitors, comply with the demands of search engine algorithms, and of course show the user the richest, most useful and quality results. For this reason, content quality can be considered as the first priority when analyzing competitors. Remember that content is not just the articles on the page when analyzing competitors; It is valid for every process that summarizes the experience in its entirety, such as visuals, design, buttons.
There are both paid and free analysis tools, Google Chrome plugins for competitor analysis. As a matter of fact, not applying for professional support to include competitor analysis in SEO works takes a lot of time, as in other stages. The competitor analysis starts by choosing the category of the site on which the SEO work will be done, and directly or indirectly competitors are determined among the other sites publishing in this category.
Site Analysis:
In order for a website to receive higher traffic, it should comply with today’s design understanding and standards, while doing this, it meets the high speed requirement of search engines such as Google. It must also comply with validator metrics. For example, Core Web Vitals metrics, one of Google’s new standards, serves to measure the performance of both the home page and content detail pages of the site.
The measurement results of Core Web Vitals metrics, which have become one of the primary sources to be used for SEO-oriented improvements, can be accessed via Google Search Console. Google doesn’t let site owners down by sharing the current score for each metric, along with information on how these scores can be improved. However, here once again, the importance of getting professional support comes to the fore.
Getting professional support for site analysis is a factor that directly shows its effect by shortening the trial and error period as well as saving time in technical improvements. Although SEO is based on technical data, it is open to a lot of interpretation because its focus is content, so interpreting this technical data by an experienced team will lead to positive outcomes in terms of both material and brand value in the long run.
On-site SEO:
This on-site SEO, which is also accepted as on-page SEO, refers to looking at what your site and page are about. In other words, every detail about your site and pages is under your control in on-site SEO structuring. You can organize or optimize your pages as you wish, and present your content in the visual quality and format you want.
Off-site SEO:
Off-page SEO, on the other hand, summarizes all external determinants that affect your site authority through links obtained from other sites, independent of your site and pages. In other words, off-site SEO is the concept that includes the processes that look at how authoritative, accepted or popular your site is in the area you publish. Your ranking is determined by on-page SEO factors and how high you rank is determined by off-page SEO factors.
SEO technical regulations:
Editorial content and technical studies are intertwined at all stages of SEO studies. Although it is the quality of the text that makes a content good, how that content is consumed by users is also important. Design and visual positioning that will improve the user experience and comply with current standards support this experience. But in terms of SEO, technical regulations also mean meeting the demands of search engines.
While making technical arrangements for SEO, it is necessary to consider the user experience. For this reason, it is of great importance to decide what to do or not to do in technical SEO studies, and here the importance of getting professional consultancy service comes into view. Because making a wrong decision in the technical arrangements to be made in terms of SEO may also lead to your site not being recognized by Google at all.
Professional SEO service:
We have often mentioned above that SEO is a roof concept that brings together multiple business processes. As much as it is necessary for quality content to rank high on Google in order to reach large audiences, it is equally important to get professional support to ensure this. Although trainings where you can access up-to-date and high-level information about every stage of SEO are common today, the application of all these by a single person or a team that has not worked on SEO can cause problems, traffic losses or financial losses in both the short and long term. In some cases, this amount of damage may exceed the financial resources to be allocated for professional SEO service.
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