For example, a transparent packaging stands. Just like green and yellow, it creates a sour feeling.

So how do the colors of the packaging manage our purchasing strategies?

First of all, the packaging varieties are classified compared to the necessity of being used with general prestige.

This classification; metal, plastic, paper, wood, cardboard and glass. Metal materials are used in tin production, glass bottle and jar production, plastics are used in flexible and hard packages, paper and cardboard materials are used in box and cardboard production.

In addition, the packaging materials in which multiple materials are used together are also classified as composite materials.

The color is a perception that light creates in our eyes by reflected after hitting the objects.

The effect of colors on human psychology is very valuable in packaging designs. For example, consumers are affected by 65 %to 75 %of their packaging design compared to a study by a cluster design expert.

In fact, this result shows us how striking the effects of colors on human psychology. Which color is what color does it arous and what convictions does it create in human psychology?

Colors are classified as hot and cold compared to the wavelengths of the general prestige.

For example, the wavelength of the warm colors, red, yellow and orange, is quite high. Their influence is about cheering people, attracting attention, accelerating metabolism, increasing physical movement.

In addition, cold colors with a low wavelength length with green, purple and blue; trust, responsibility, calm and distances.

In other words, packaging colors often make the food be noticed and offer convincing features for the purchase of the work.

For example, green and yellow colors evoke more sour taste, while the red and orange sweet taste causes the perception of salinity if light blue and light green. In fact, manufacturers also design their packages, since they know that people’s perceptions are in this direction.

In addition, light green, light blue and white colors are widely used in works that make up light, salt -free, natural and relying perception. Due to this perception, the human beings tend to consume more often by buying these works more often if they want to lose weight or they are careful for healthy eating.

Again, let’s not add that blue color has a perception that reduces appetite. For this reason, diet is used very often in works.

What about dark packaging?

Black color is actually considered the color of concentration and multilaterality. For this reason, the packaging of caffeine -containing coffees, mostly black if you have noticed.

In addition, dark foods for chocolate have a lot of red, orange or brown packages. In these foods, the packaging color varies largely compared to the cocoa and milk ratio contained in chocolate.

However, the packaging of hazelnuts, grapes or pistachios with pistachios is designed in the form that will be compatible with the content of the food like blue, green or purple. This, of course, affects the perceptions of consumers in a positive direction.

Finally, transparent packaged foods create a sense of faith because we can see the content itself. In summary, food packages actually contact the consumer and mobilize our subconscious.