Founded in 1976 by Steve Jobs and Steve Wozniak, Apple has become one of the most valuable companies in the world more than 40 years later.
Being one step ahead of its competitors with ideas ahead of its time, bold revolutionary moves and user-oriented designs, the company now sets the trends in the world of technology.
Let’s first look at the company’s critical mistake, why was Steve Jobs fired from the company?
The company’s founders included investors on the board because they needed more money. Because this board found Steve Jobs too young, they were considering replacing him.
In 1985, Steve Jobs was fired from the company he founded and was replaced by Pepsi’s manager John Sculley. Despite being hired by Jobs in 1983, Sculley convinced the board to have Jobs fired from the company.
Jobs proved to be very smart and successful even without Apple.
Jobs, who founded a company called NeXT after being fired from his company, started to attract attention again with the software he wrote with his team.
With his success at NeXT, Steve Jobs was brought back to Apple, which he founded in 1997, by Apple executives who wanted to stop Apple’s bad course. In this event, NeXT was bought by Apple for $400 million.
Now is the time to witness the change of the world with Steve Jobs.
Determined to create an ecosystem, Jobs began to realize this dream step by step. Introducing the iMac one year after his return to the company, Jobs had managed to make the cheapest computer up to that time.
Revolutionizing the music world by releasing the iPod in 2001, Apple began to get a share from music sales thanks to the software in the iPod. This may be one of the most important events in which the company made its name known to the world with strong voices.
The world of technology will never be the same again; The great guy takes the stage with the phone without a key.
When the calendar leaves showed the year 2007, there was a very important development for the technology world. Until that time, push-button phones dominated the market; The iPhone was introduced by Steve Jobs as a new revolution.
With the announcement of the first iPhone, Apple’s rise accelerated. This device, which was a marvel of technology for that period, achieved an excellent success by selling exactly 500 million copies.
So why have these devices been so successful?
3 different devices released in 1997 and 2007 succeeded in making a revolution in 3 different areas. Behind them, of course, there are innovation and bold steps.
For example, with the release of the iPod, agreements were made with 5 giant record companies. In this way, the music of the companies began to be sold on Apple’s virtual store. It was a great convenience to listen to music from a device instead of carrying a CD with it.
The touchscreen and many new features of the iPhone also attracted people’s attention. In short, Apple has always been one step ahead of its competitors by joining the “Think Different” movement.
To be the leader of the tech world, your ecosystem must have all kinds of devices.
Introducing many new devices over the years, Apple has an excellent ecosystem with the year 2022. We can now talk about Apple dominance in watches, headphones, phones, tablets, computers and many more.
When people buy one of their Apple devices, they now want to be a part of that ecosystem. That’s why it’s very difficult to find someone who only uses 1 Apple device.
It has always been one step ahead of its competitors with attractive advertisements.
The advertisement work prepared for the Macintosh in 1984 managed to become one of the most interesting advertisements in history.
Stores customized for user experience led to higher sales.
Speaking of advertisements, small changes in stores also contributed to the rise of Apple. Contrary to a classic technology store, the company, which has a very simple store design, has positioned the lights in the stores to highlight its products.
With the Apple logo, which looks like a jewel inside a large glass, stores were found attractive all over the world.
In general, Apple has always managed to leave its competitors behind with bold steps.
Apple, which has made many technology revolutions such as removing the headphone jack from phones or switching to a frameless screen, has managed to change users’ preferences.
Let’s see what the company, which has not left the top to anyone for many years, will do in the technology world from now on. After all, millions of people do not follow the presentation, in which no other company introduces its new products.
Sources: Vox, CNBC
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