Tata is an automotive manufacturer based in India. However, it also provides services in many other areas.
Tata company, known as an India-based automotive manufacturer that has been making small, poor quality and cheap vehicles for many years in our country; What is its position in the world right now, what kind of company is it and what are its future plans?
Is Tata just an automotive company?
Of course not. Among its companies; Tata Consulting Services, Tata Steel, Tata Chemical, Tata Consumer Products, Titan, Tata Capital, Tata Power, Indian Hotels, Tata Communications, Tata Digital, Tata Electronics and airline Air India.
Founded in 1868 by Indian entrepreneur Jamsetji Tata, the Tata Group is a global corporation headquartered in India and comprised of 30 companies across 10 sectors. It operates in more than 100 countries on 6 continents.
The 69th most valuable brand in the world!
With a market value of US$ 311 billion, Tata ranks 69th among the world’s 500 most valuable brands as of 2023. Unfortunately, our country does not have a company in the top 500 in terms of information.
Tata Motors Group, valued at US$44 billion; is a leading global automobile manufacturer with many products offered in commercial, passenger and electric vehicles. Today, more than 8.5 million vehicles belonging to the Tata brand are circulating on the roads in the world.
If you were to buy a car, would you prefer Tata or “Jaguar”?
I can hear you say Jaguar, but whichever you buy, you will actually be buying a Tata product.
Let’s surprise those who despise Tata a little more then. Tata Motors made its biggest splash in 2008 with the acquisition of exclusive British brands Jaguar, Land Rover and South Korean automobile company Daewoo.
Tata’s unstoppable debut.
With the arrival of Jaguar-Land Rover to the Tata family, Tata dealership, which has the much needed technology and expertise to make good cars and small passenger vehicles, expanded its service network and became the 2nd place in vehicle sales in its country in 2022, surpassing Hyundai. It came very close to overtaking the next Suziki.
In addition, it made a surprise in a country like S. Korea, where competition is tough, and rose to the 2nd rank in truck and commercial vehicle sales.
So, what about Tata in electric vehicles?
Tata Motors Electric Mobility electric vehicle (EV) division was established in 2017. The division focused on developing and manufacturing electric vehicles for the Indian market. So we can say that they exist in this sector as well.
Tata Motors Electric Mobility seems to make a name for itself with the electric versions of some of its new models Harrier, Sierra and Avinya vehicles, including Nexon, Tigor, Tiago, which are still on sale.
We realized how wrong it is to think of Tata as just a small Indian-based automotive company. It looks like we will continue to hear more of the Tata name in the future.
51522
