Recently, some YouTubers complained that they were shown 5 to 10 non-skippable ad videos instead of two before the video went live. Google explained that this is not a bug, but a test conducted by the company.
YouTube will go crazy: It started showing five ads before the video
Google said the purpose of the test was to test how the viewer experience would improve if the ads were shown before the video began, rather than interrupting the video. In parallel, between 5 and 10 commercials were played just before the feature videos were launched.
Applicable if the impact on YouTube is positive
According to a YouTube spokesperson, tests have been conducted worldwide and are now over. The company has not yet announced how successful these tests are and whether the number of ad videos for all users will increase in the future.
Google also stated that they regularly conduct similar tests on YouTube ad formats and various features of the platform. If the company realizes that any change in this sense will have a positive impact on the platform, it implements it.
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