After the heavy embargo and trade restrictions imposed by the USA on Huawei, Honor, which took a different route and left completely, can now stand on its feet. Moreover, it significantly increased its market share and revenues. Not only that, despite the shrinkage in the global smartphone market, Honor has grown 4 times.
If Honor goes at this rate, it can take over the smartphone market!
Although Honor says that it has completely severed its ties from Huawei, over the past few years, many of its products, from smartphones to laptops, have launched the same design and features. This was due to joint licensing agreements that lasted a few more years.
Therefore, this situation left people with the impression that the two brands were not really separated and that Huawei was using Honor as an escape tool from the US embargoes. But now we see that all chains have been broken. The design, processor and licenses of the smartphones on sale are also gradually diverging.
However, the company managed to grow by 370 percent on an annual basis in the smartphone market, which shrank due to the chip, supply, semiconductor and cable crises we experienced in 2022 and global inflation. It also increased its income by 291 percent compared to last year.
Of course, it should be noted that the specified data belong to the first quarter of this year. Because with these data, the market share of the company had increased to 3 percent. Although detailed data for the second quarter have not been shared, we see that the growth continues from the global shipping rates.
Global smartphone market
- Samsung: 23 percent
- Apple: 18 percent
- Xiaomi: 12 percent
- Oppo: 9 percent
- Vivo: 8 percent
- Honor: 5 percent
Asian smartphone market
- Xiaomi: 15 percent
- Oppo: 15 percent
- Apple: 14 percent
- Vivo: 14 percent
- Samsung: 14 percent
North American smartphone market
- Apple: 52 percent
- Samsung: 30 percent
- Motorola: 10 percent
- TCL: 2 percent
- Google: 2 percent
European smartphone market
- Samsung: 35 percent
- Apple: 26 percent
- Xiaomi: 14 percent
- Oppo: 6 percent
- Realme: 4 percent
Latin American smartphone market
- Samsung: 44 percent
- Motorola: 17 percent
- Xiaomi: 11 percent
- Apple: 5 percent
- ZTE: 4 percent
Middle East smartphone market
- Samsung: 23 percent
- Tecno: 14 percent
- Infinix: 10 percent
- Itel: 10 percent
- Xiaomi: 8 percent
Note: The data belongs to the research company named Counterpoint.
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