Honda and Sony announced that they signed a joint venture agreement in March 2022. As a continuation of this agreement, it has been announced that a company will be established for the sale of electric vehicles and mobility services.
The name of the new company is Sony Honda Mobility Inc. While it was announced that the company will be established in Tokyo, the capital of Japan, with a 50 percent partnership structure. The company, which will start operating with a capital of 10 billion yen, will focus on products and solutions that meet the needs of consumers by bringing together expertise in the fields of technology and engineering under the partnership agreement of both brands.
Honda and Sony expertise come together for mobility
Honda’s up-to-date environmental and safety technologies, mobility studies, vehicle manufacturing technology and after-sales service expertise will be utilized. On the Sony side, it is aimed to benefit from next-generation mobility services that are compatible with imaging, sensing, telecommunications, network and entertainment technologies, users and the environment.
Honda and Sony, which plan to complete the establishment of the new company in 2022, announced that they have started working on the sale of electric vehicles and the implementation of mobility services in 2025.
Honda CEO Toshihiro Mibe regarding the new company to be established by Honda and Sony;
“As Honda, we will continue to challenge all social changes in the field of mobility and support entrepreneurs all over the world with our environmental, safe and advanced technologies.
We are delighted to have signed a joint venture agreement with Sony, which has strengths in digital technology and shares our desire to meet new challenges. After the announcement in March, many people shared their expectations for this joint venture; In the new company, we will try to create new value through the combination of our activities in different industries.”
Sony CEO Kenichiro Yoshida;
“We are delighted to sign this joint venture agreement that represents our great challenge to revolutionize mobility and create new value.
We plan to make the most of the capabilities of the two companies by using Sony’s sensing technology and mobility technologies developed by Honda engineers for our customers. We aim to lead a new era by bringing together the expertise of both companies”
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