Animoca Brands and Planet Hollywood will create the largest Hollywood-themed online community in the metaverse. The name of the new venture was MetaHollywood.
Animoca Brands and Planet Hollywood Group announced their new joint project, MetaHollywood. Within MetaHollywood, movie lovers and creators will be able to interact. There will also be a market for digital collections. This entire experience will be powered by blockchain technology and the joint venture’s native utility token.
MetaHollywood aims to tokenize and sell more than 60,000 movie memorabilia, including Planet Hollywood-owned photography and movie posters. It is also stated that there are plans to build an NFT marketplace where movie studios and content creators can sell NFTs to their fan bases.
Hollywood Themed Metaverse: MetaHollywood
Animoca Brands had this to say about the new venture:
“MetaHollywood joint venture, awe-inspiring It will transform the Hollywood experience into a Web3 metaverse that benefits and reaches more supporters, studios and creators globally in a virtual environment.
The new platform will provide collectors with unique pieces of famous film history in the form of NFTs, as well as a community to share, interact and experience digital assets in a purpose-built metaverse provided by their native source.”
Joint venture; will assist in the creation, ownership, interaction, distribution and sharing of digital collections, movies, clips and other assets as NFTs. More than 60,000 iconic movie memorabilia of Planet Hollywood covering all popular movie genres will also be published by MetaHollywood.
Yat Siu, co-founder and chairman of the board of Animoca Brands, said:
“The MetaHollywood joint venture leverages Planet Hollywood’s extensive network of celebrities and IPs and Combining these with our industry expertise and broad product portfolio will create tremendous opportunities for companies.”
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