‘Hide The Pain Harold’ Becomes Vodafone’s Advertising Face [Video]

‘Hide The Pain Harold’, which is undoubtedly one of the most well-known faces of the ‘meme’ culture, which started with 9GAG on the internet and has evolved to a very strange level since then, is a face that everyone feels familiar when they see it, even though it is not used that much today.

Global telecommunications company Vodafone made a clever advertising move by using the face of the Hide The Pain Harold meme, whose real name is Andras Arato, in its ads. Let’s watch the ad together.

Hide The Pain Harold in Vodafone ads:

Eating a fine…

…and looking at the boss’s ‘flower’ on the weekend

In the ad, Vodafone literally used Harold, who ‘hiding his pain’. After the man in the ad gets a parking ticket, his car is stolen, he learns that he has to take care of his boss’s flower at the weekend. Harold hides his pain and looks at the screen.

Arató’s character suppresses his discomfort with the situations he has been through because he received a notification that he was chosen as the winner of the rebooted ‘Vodafone Happy’ program. Vodafone Happy Program is a program that rewards customers for their loyalty with rewards such as a trip to Dubai, a MINI Full Electric car and an L5 laser television.