Mobile analytics firm data.ai has released its Mobile Status report for 2022. The published report is based on consumer spending across all app stores, including third-party Android app stores in China. An industry that has grown massively until now, with apps making more money each year than the previous year, it has suffered for the first time ever.Mobile spending fell for the first time
According to the published report, consumer spending on mobile applications fell for the first time in 2022. Last year, there was a 2 percent decrease in spending and the total amount of spending was 167 billion dollars. Meanwhile, downloads rose 11 percent year on year to 255 billion. In addition, the hours spent in Android applications increased by 9 percent to 4.1 trillion, while the daily time spent was 11.2 billion hours.
While mobile gaming was the driving force for consumer spending in the past, subscriptions have now become a more popular way to monetize non-game apps. According to Data.ai’s findings, non-gaming apps turned out to be more resilient in the economy, probably because consumers view apps as more important than games. In 2022, spending on games decreased by 5% to $110 billion, while spending on non-game applications increased by 6% to $58 billion.
Another angle that shows the disproportionate impact of the economy on games is to see how many games have revenues exceeding $10 million, $100 million, or $1 billion in 2022. This year, the number of games in each of these categories has dropped by 1%, 4% and 33% respectively. In total, 1,419 apps and games surpassed $10 million spend in 2022. 224 apps and games have exceeded $100 million and only 10 apps and games have exceeded $1 billion spent.Countries that spend the most time on mobile apps
While data.ai’s report shows that consumer spending has clearly taken a hit in 2022, other areas of the app economy have seen growth; including daily time spent per user, up 3% year over year to 5 hours per day in the top mobile markets. The top 5 countries that spend the most time in mobile applications are Indonesia, Brazil, Saudi Arabia, Singapore and South Korea.
Users spent most of their mobile time in three categories: Social Media/Communication (19.5% of total time), Entertainment/Short Video (17% of total time), and Entertainment/Video Sharing (12.7% of total time). si). While WeChat, WhatsApp, Facebook, Messenger, Telegram, LINE and Discord were used the most in the social media category, TikTok was the leader in the Entertainment and Short Video category. In another category, Entertainment and Video Sharing, YouTube and YouTube Kids topped the list.Mobile ad spend was also up 14% year-over-year to reach $336 billion in 2022, but data.ai warns that growth will slow in the face of economic headwinds. However, most ad spend in short video formats will continue to see an increase. A while ago, YouTube Shorts announced that it would start revenue sharing from videos.
Total downloads also increased in 2022. Game downloads increased by 8 percent year on year to 90 billion, while non-game downloads increased by 13 percent to 165 billion. However, downloads on both crypto trading and investment apps fell 55 percent.It became the most downloaded Instagram
Data.ai also announced the best practices of the year in terms of downloads, consumer spending and monthly active users. Accordingly, while TikTok was the best application in terms of spending last year, Facebook again became the leader in terms of monthly active users. The remarkable thing was that Instagram peaked in downloads. In 2021, TikTok was also the leader in this field. In the meantime, it should be noted that the applications of Meta company take the top four in the monthly active user ranking.Finally, the most downloaded game in terms of games was Subway Surfers. The game with the highest spending was Honor of Kings, while ROBLOX took the leadership seat in the number of monthly active users.
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