Many companies are not content with what they are, but want to expand in different directions to gain volume and connect their users/customers by offering more. As an example, we can show that Amazon, which we know as the e-commerce giant, makes games.
But although in theory it makes sense to ‘expand to offer different things to users’, when it comes to practice, things go wrong. When these setbacks become unbearable, unfortunately, companies waste time and there is a loss of trust as users are unnecessarily motivated. With this issue, now the US-based Google is before us.
Google’s banking app Plex has been canceled:
Google, which has always been at the top of the search engine giants, was working on an application in banking, which it named Cache at first, and then changed its name to Plex. Working in sync with Google Pay, the platform would have many functional features for users.
Plex, which is expected to offer many functional features from a table showing the payments you make to a feature where you can set savings targets, would normally be released in 2020. However, the application, which was constantly delayed and delayed due to the pandemic, was completely shelved with the departure of an employee who was responsible for its development.
Plex, which would be a banking application, would not offer a new banking service to users. Instead, it would pair the platform with existing banks, making it possible for those banks to offer their services from there. For this, the company has already agreed with Citigroup.
Let’s say that canceling the application will not affect payments with Google Pay. At this point, only the bank account cannot be matched. We will see other moves of Google, which is not thought to withdraw from the field of finance, after Plex.
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