The artificial intelligence race between technology giants continues without slowing down. Sundar Pichai, CEO of Alphabet, announced that the company plans to spend about $ 75 billion for 2025. This figure is well above Google’s $ 32.3 billion investment in 2023 and shows how aggressive the company’s artificial intelligence -oriented growth strategy is.

Google will focus on artificial intelligence this year

Google’s investments in the field of artificial intelligence are also reflected in the company’s financial statements. According to Alphabet’s Q4 2024 financial report, Google’s overall revenues increased by 12 percent on an annual basis to $ 96.5 billion. Google Cloud’s income increased by 10 percent to 12 billion dollars. In this growth, the AI ​​infrastructure on the Google Cloud Platform (GCP) and productive artificial intelligence solutions are effective.

In the last quarter of 2024, Alphabet introduced the new generation of artificial intelligence model Gemini 2.0. He also announced the AI ​​agent called Project Mariner, who can complete the tasks through the browser, and the Deep Research vehicle, which can do automatic research on the web. In addition, he announced that it has developed a new XR (mixed reality) operating system for Android ecosystem.

CEO Sundar Pichai, on the other hand, said that they will bring new features to users who will change the Google search experience for 2025. However, it was emphasized that Google is working on a new generation of advertising concepts in Gemini AI assistant.