The mobile applications we use every day can have some annoying elements, such as pop-up ads. Now, Google’s app store for Android devices, the Play Store, has moved on this and some other issues. The giant company has recently set new policies for the Play Store, whose logo it has changed.
The new policies set for developers are set to impose limits on full-screen ads, VPNs, and fake apps that impersonate software. This was also noted as a move against the ads that users frequently encounter.
Say goodbye to ads while playing games
It was stated that the new policies will come into effect from September 30, 2022. The Play Store will require developers to stop showing full-screen interstitials during gameplay or on an app’s loading screen after this day. Also, full-screen ads that don’t close after 15 seconds will be banned. It should be noted that the resolutions do not include rewarded ads. This means that the ads that users watched to unlock an in-app will continue to appear. The new policies also exclude ads that don’t hinder app usage or gaming.
In addition, as of November 1, 2022, tighter restrictions will come to VPNs. According to the statements, only applications that use VPNService, which allows applications to create and develop their own VPN solutions, and whose main function is VPN, will be able to create a secure tunnel to a remote server at the device level.
The company also announced that it will not allow applications that imitate someone else or another application and mislead users. Stating that it wants to ensure that the Play Store remains safe and respected, the company stated that it has established descriptive and prohibitive standards for harmful content. In addition, Google’s new update also covered topics such as misleading health information, better subscription management, safer and kid-friendly ads.
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