Google will soon take an important step for ads created by artificial intelligence, especially for political advertisers. Google will now begin to require political advertisers to “clearly disclose” when they advertise with artificial intelligence. Google’s corresponding obligation will take effect from November.Regulating the use of artificial intelligence in ads
As of November, Google says advertisers must include a disclosure when an election ads contain synthetic content that depicts “realistic-looking people or events.” This includes political ads that use artificial intelligence to make someone look like they’re saying or doing something they’ve never done, as well as ads that create a scene that never happened by altering images of a real event (or inventing a realistic-looking image).
Google says such ads should include a clear and prominent on-site disclaimer. Editing will also apply to images, videos and audio content. Labels will need to include phrases such as “This audio is computer generated” or “This image does not reflect actual events”. No tags will be required for “minor” changes such as brightening an image, editing its background, or removing red-eye with artificial intelligence.
“Given the increasing prevalence of tools to produce synthetic content, we take our policies one step further by requiring advertisers to disclose when they include digitally altered or created material in their election ads,” Google spokesperson Allie Bodack said in a statement.
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