Artificial intelligence has been integrated into every aspect of our lives, especially thanks to tools like ChatGPT. Today, even an individual who does not know how to write a single line of code can create websites or mobile applications through tools such as ChatGPT. This has led to the proliferation of unnecessary, low-quality, fake and copy sites on the internet. A study reveals that giant companies with a worldwide presence place advertisements on these fake sites in vain. And via Google…
A study by NewsGuard, which analyzed the credibility of websites and the misinformation on these sites, revealed that artificial intelligence technologies are causing giant companies to waste advertising budgets unnecessarily. Among these companies were giants such as Subaru, Citigroup and GNC, as far as can be identified at the moment. According to NewsGuard, these will spread a little more each day.
Some sites created with artificial intelligence were exposed
According to the report prepared by NewsGuard, one of the sites created with artificial intelligence is alaskacommons.com. The site feels awkward as soon as you enter it because it works very slowly. When you browse the content on the page, you see that it is sometimes full of exact copies and sometimes compiled by artificial intelligence tools. Here NewsGuard states that there are countless sites like this one, and they show ads from big companies.
Another site that produces duplicate content is World Today News. Much of the content on this website has been stolen from The New York Times. We entered the site and wandered for a while. Unfortunately, NewsGuard’s claim is correct. The website showed us Opet and D’S damat ads. Here is the proof:
D’S groom spent money because of the advertisement shown. The site that produces stolen content has benefited from this. According to Google policies this should be prohibited!
In order to better understand the meaningless situation, let’s talk briefly about how the Google Ads system works. Let’s say D’S groom has set a monthly budget of 1 million lira to show ads on websites. Google starts spending this budget automatically over a one-month period. As people visit their websites, they see advertisements of which companies are among their target audience. Although it produces stolen content on the basis of World Today News, it also earns money by showing ads.
However, Google does not allow ads to be shown on spam sites.
Google has “strict” policies regarding ad impressions on websites. At least that’s what he says. Namely; If a site indexed to Google is set up for spam purposes or produces spam content or contains duplicate content from another website, advertising is not allowed. So it shouldn’t be allowed. But from the World Today News example, we conclude that this policy is not really enforced that strictly.
A Google spokesperson named Michael Aciman made a statement on the subject: We have strict policies governing the types of content that can make money on our platform. For example, we do not allow ads to run with harmful content, spam or low-value content, or content simply copied from other sites. When enforcing these policies, we focus on the quality of content rather than how it is created, and if we detect violations, we block or remove ads from serving.
With the screenshots we shared, we proved that the statement made by Michael Aciman does not fully reflect the truth. If Google does not start to act more sensitively at this point, there may be serious decreases in the revenues of websites that produce content just like us. You can more or less guess what the consequences will be…
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