Over the years, content on the web has exploded into a huge, relentless and growing avalanche. When you’re trying to make decisions big or small, there’s too much information to sort through and too many facts and perspectives to consider. But how can one find real perspective in an internet environment blended with SEO? At this point, the Goolge Perspectives feature comes into play and brings you together with the real experiences of people in search.Move from Google to reduce the importance of SEO
Google will add a new tab, a section to the Search screen in the coming weeks. A new section called “Perspectives” makes it easy to find the real experiences of individual people on topics all over the web. If you remember, Perspectives first appeared as a carousel in search results, but is now even more important in the UI. When the feature launches, it’s at the top of your search results. It will be added next to tabs such as News, Images and Shopping.Click on Perspectives and you’ll be taken to a Pinterest-like stream rather than Google results. It will include videos from YouTube, comments from Reddit, DH Forum, Stack Overflow and other community-first sites, posts from personal blogs and what Google’s ranking systems see as real perspectives of real people. I think blogs and forum threads will pop up more often in this section.
Forums can come to the fore with Google Perspectives
Liz Reid, VP of Google Search, said, “We see that our users, especially some of our younger users, want to hear from other people. They don’t just want to hear from corporations or big brands. So how can we make it easier for people to access it?” He introduced Perspectives to the lyrics.
This effort seems to be getting more important every day as major language models threaten to fill the internet with artificial intelligence-generated garbage. In August 2022, even before the ChatGPT craze began, Google announced new changes to their ranking system called a “useful content update” that attempt to downrank non-original or unhelpful content. More recently, Google has also begun measuring search quality, in part, by whether the content in question comes from someone with real knowledge of the topic.
But deciding what counts as “experience” or “perspective” is a difficult task. A comment on the HardwareNews Forum may be the opinion of one person, but is it a YouTube video? But what if this video is produced by a big team or a brand? For example, are the “idea” writers in newspapers eligible to be featured in Perspectives? Perhaps the outlook on traditional SEO will need to change or take shape. In the end, Perspectives probably means more forum posts and vlogs, fewer high-production articles and videos, which is basically a good thing.
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