Today, Google has absolute dominance in the search engine market and it does not seem to end easily. Since almost all of its income methods are based on this search engine dominance, it does not hesitate to spend billions of dollars in order not to lose its advantage. This is where monopoly cases against the company arise.Take my rose, give me my rose
Google paid $26.3 billion to become the default search engine on mobile phones and web browsers in 2021. With this strategy, he earned 146 billion dollars. In other words, he earns back more than 5 times what he received.
It is stated that only 18 million dollars of this figure went to Apple. So how much revenue does Google get from Apple as a result of this huge payment? According to information from the antitrust case, Google pays 36 percent of the revenue it earns from the Safari browser to Apple.
With a quick calculation, it can be found that Google generates around $50 billion in advertising revenue from its biggest rival. In other words, it earns $50 billion and pays back $18 billion of it. These figures are, of course, annual figures, but they will grow as the number of devices such as phones, tablets and computers increases, because it paid 9 billion dollars in 2018.
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