Prabhakar Raghavan, one of the senior executives of the US-based technology giant Google, made statements on the agenda at a conference held by the business magazine Fortune. Expressing that Instagram and TikTok, which are among Google’s competitors, are now threatening the company, Raghavan said that they are also working to fend off these threats. So how did Instagram and TikTok corner a giant like Google?
According to Prabhakar Raghavan, young internet users do not like ordinary experiences. For example, searching using keywords is not something young people want. Talking about having a research done on the subject, the Google manager said that 40 percent of young internet users do not use Google Search or Google Maps when looking for a place to have lunch. Instead, young people went to Instagram and TikTok, looked at the posts made in places and made their decisions according to these shares…
How young people going to Instagram and TikTok instead of Google can hurt the company?
The Google executive also explained how the trend in young internet users is affecting the company. If this trend continues, after a while, Google’s search and map service will become much less used than before. This will drag down Google’s main source of income, which is advertising revenue. Prabhakar Raghavan said that they have to catch up with the young people and said, “We have to create completely new expectations. This requires completely new technology foundations…”
What does Google plan to do?
Prabhakar Raghavan also explained what will be done to catch the youth. According to the Google executive, Google Maps will focus more on innovative technologies such as augmented reality. The same technology seems to show itself in Google Searches as well. Because, according to the previous statements, Google announced that it was working on artificial intelligence technologies that automatically translate an object viewed with augmented reality glasses into texts and search. When this AI is available to everyone, the era of typing keywords or text will be over. The user will instantly Google an object he looks at with glasses.
Catching teens and eliminating the threat of TikTok and Instagram is a long journey for the company, according to the Google executive. Prabhakar Raghavan expresses that they continue this journey…
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