Google CEO: Leave existing projects
The rise in popularity of artificial intelligence tools like ChatGPT and Dall-E has prompted big tech companies to take action. Google administrators see ChatGPT as a major threat for the search part. The situation seems so critical that management has declared a so-called code red. The company’s CEO even instructed his employees to abandon current projects and focus on developing artificial intelligence products.
Google: These systems could hurt our search advertising business model
ChatGPT also caught the attention of Google with its ability to provide information from a simple user prompt. The chatbot, still in development, not only offers a list of links, but also answers and offers suggestions. On the other hand, Google already has a chatbot called LaMDA that can compete with ChatGPT, but the company thinks the bot could harm its search ad business model. To be more specific, the click-through rate on ad links will decrease, as the bot will give exactly the answer the user wants.