Making moves on wearable technological products as in other areas, Google introduced the new augmented reality glasses Glass Enterprise Edition 2 in 2019. Produced for corporate customers, these glasses came with many attention-grabbing features.
However, a statement made yesterday showed that after nearly four years, Google decided to stop sales of these glasses. This move on Glass Enterprise Edition 2 marks Google’s decision not to continue a smartglass for the second time in the last decade.
Google did not give any explanation as to why the decision was made.
Google stated in its announcement that the sale has ended as of yesterday. However, he added that he will continue support for glasses until September 15, 2023. The device will continue to work after September 15; but it will not receive any software updates.
The US technology giant did not provide any reason for its decision not to continue selling the glasses. A company spokesperson replied, “We’ve been putting augmented reality in many Google products over the years, and we will continue to look for ways to bring new, innovative augmented reality experiences,” without specifying the reason for the decision.
Although the reason for the decision is not disclosed, we can say that Google could not find what was wanted from this glasses. Glass Enterprise Edition 2, which was introduced in 2019 and debuted for $ 999, although it signals that augmented reality will soon be a part of our lives, it did not have as much impact as the company’s other consumer-oriented Glass Explorer Edition.
It was also canceled in 2015 due to a smart glasses failure.
Let us reiterate that this is not the first time Google has decided to stop selling a pair of glasses. The company discontinued the original $1,500 Google Glass, which it launched in 2013, two years later in 2015. These glasses were criticized for being expensive and did not deliver commercially. After that, the company moved away from the consumer market and turned to corporate customers, and first released the Google Enterprise Edition and then the glasses that were canceled today.
What did Google Enterprise Edition 2 offer?
Introduced in 2019, Google Enterprise Edition 2 was powered by Qualcomm’s Snapdragon XR1 chip. These glasses, aimed at businesses and many other corporate customers, allowed people to access information without using their hands. For example, a doctor could access his patient’s data through these glasses, or a factory worker could get information about the machine he was working on.
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