Google generates most of its revenue from ads generated through its search engine, as well as from YouTube ads and other sources. And now it shouldn’t be surprising to learn that new and popular manufacturer AI services like the Bard chatbot and the PaLM 2 major language model will be extended to the advertising side as well.
Generative AI algorithms are a type of AI algorithm used to generate human-like data. These algorithms take a specific set of data as input and then generate new data using that data. While this new data may look similar to human-generated data, it can sometimes be much more complex than human-generated data.
Google plans to use PaLM 2 powered tools to enable advertisers to create their own media assets and make video recommendations to YouTube creators. It also aims to use PaLM 2 for things like YouTube teen content-specific titles and descriptions.
In Google’s resources, it is stated that productive artificial intelligence chat models can automate service requests from advertising customers, and can also help them recommend advertising plans. More information on these plans may be revealed at the Google Marketing Live event on May 23.
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