The growing audience of the TikTok platform is causing its competitors, who want to grab a share of the pie, to make different moves. Google bought a company that can create artificial intelligence avatars last week.Google and Alter collaboration
The acquisition, which was completed two months ago and whose details have just been shared, involves a company called Alter. Alter allows developers to add avatar creation modules to their apps and games. Avatar creation is done with the help of artificial intelligence. Alter previously used the name Facemoji. Especially with the emergence of the 3D emoji trend, it started to come to the fore.
Sources state that Alter technologies will be used to compete with TikTok, but it is not known how. Some improvements can be offered to the Shorts platform, which surpasses YouTube’s 1.5 billion monthly active users. It is stated that Google paid a price of $ 100 million.
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